Survey Presentation:
Financial Benchmarks - European Event Organisers (in English)

Turnover, employees, gross margin and much more. Insight into the performance of the European industry, country by country, and many of its main players.

Presented by: Graham Brett, Managing Director Brett Howell Associates (UK)

First panel discussion among European Events Trade Associations –
Who they are, what they do, and how they see the future of event industry (in English)
Quality, pitches, creativity and much more.

Speakers:
• Stefano Coffa, Consulta degli Eventi AssoComunicazione (Italy)
• Joao Sacchetti, Apecate (Portugal)
• Sandrine Christon, Anaé (France)
• Martin Osbeck, ISES (Germany)
• Izania Downie, Eventia (UK)
• Ander Bilbao, Club para la Excellencia (Spain)

Chairman: Mike Fletcher – Journalist (UK)
With the participation of Salvatore Sagone – ADC Agenzia della Comunicazione Chairman

The emotional experience of the Olympic Ceremony, from Los Angeles to Beijing (in English)

Speaker:
Ric Birch (Australia), Director/Producer/Author of the Los Angeles, Sydney, Turin, Beijing Olympics Cerimonies

Does the economic recession influence the European Events Industry?
(in English)

Agencies and clients discuss the development of the use of events in company marketing strategies

Speakers:
• Frank Schultz, Global Manager Special Events Volvo Car Corporation, President of the jury of European Best Event Awards (Sweden)
• Julianne Healey, Events Manager Chelsea FC (UK)
• Christoph Tessmar, Congress Manager Sanofi Aventis (Spain)
• Tiago Canas Mendes, Creative director Action4 Ativism (Portugal)
• Gilles Morange, Chairman Promoconvention (Italy)

Chairman: Mike Fletcher – Journalist (UK)
With the participation of Salvatore Sagone – ADC Agenzia della Comunicazione Chairman

Pitches, vices and virtues – 1st Observatory e20 on the Italian market
(in Italian)
Survey on Italian agencies.

Speakers:
• Guendalina Crocco, Event Manager Binda
• Gabria Cipullo, Chairman Fonema
• Alberto Cassone, Partner Alphaomega

Chairman: Salvatore Sagone – Chairman ADC Agenzia della Comunicazione and Editor e20 Magazine

Food Design – the use of food for communication (in Italian)
The success of an event depends also on the “communication charge” and on the multi-sensorial emotions served by the catering.
Trends and suggestions.

Speakers:
• Fabio Birondi, Chef Quanto Basta Catering & More
• Ilaria Legato, Direzione Scuola Comunicazione IED Roma
• Andrea Aimonetto, Managing Director Il Melograno
• Diana Cora Tenderini, Sales & Marketing Manager Firenze Convention Bureau

Chairman: Chiara Pozzoli, Journalist e20 Magazine

Incentives and events, an emotional experience  (in Italian)
The classic incentive is moving towards new involvement and interaction.
The changes in a market that’s undergoing evolution.

Speakers:
• Graziano Mascheri, Founder Sinergie
• Milena Mineo, CEO Mil
• Patrizia Flematti, Incentive&Events Manager Gattinoni & Co.
• Annamaria Ruffini, President Elect Site

Chairman: Cristina Concari, Sales Director ADC Agenzia della Comunicazione

Corporate, Business e Consumer. Three different types of event (in Italian)
All types of events can be gathered in three groups, all with their own rules from objective setting to production problems.

Speakers:
• Andrea Baccuini, Creative Director and Funder Partner It’s Cool Events (Corporate)
• Gianni Merenda, Creative Director and Funder Partner Special (Consumer)
• Riccardo Cioni, Chairman La Buccia (Business to Business)

Chairman: Serena Roberti, Journalist e20 Magazine

The importance of ROI management in time of recession (in English)
Workshop held by di Elling Hamso (Norway), Managing Director European Event Roi Institute

Chairman: Giulio Bortolussi, Managing Director ADC Agenzia della Comunicazione