Monitor on the Italian events market 2008
Presentation of the 4th edition of the survey
By Astra Ricerche on behalf of ADC Agenzia della Comunicazione.

Presented by:
Enrico Finzi, Chairman Astra Ricerche

Downturn, stagnation or growth?
The future of the economy and communication remains unknown. Will there be less events or more events with lower budgets? Which media will suffer in this climate?

Faccia a faccia con:
• Giovanna Maggioni, CEO UPA
Speakers:
• Gabriele Pizzutto, Marketing Manager Rum & White Spirit Martini & Rossi
• Andrea Baccuini, Creative Director and Funder Partner It’s Cool!
• Vittorio Rossi, Managing Director Dpr & Associati
• Francesco Moneta, Managing Director Egg Eventi 
• Gian Maria Radice, Events Manager BMW Italia 
• Cinzia Lampariello, Managing Director People&Partners

Chairman: Salvatore Sagone, Chairman ADC Agenzia della Comunicazione and Editor e20 magazine

How technology helps creativity

Speaker:
Marco Balich, Managing Director Filmmaster Group and Manager Big Show K-events

Creativity and technology, two tools for the success of events
There is no event without technology, there is no emotion without creativity.
Companies, agencies and suppliers discuss the topic.

Speakers:
• Giuseppe Mascitelli, CEO Mediolanum Comunicazione spa
• Sergio Tonfi, Corporate Communication Manager Philips Italy
• Massimo Fogliati, Big Events and R&D Manager Euphon  
• Silvio Del Fio, Chairman Gruppo Del Fio
• Marco Astarita, Managing Director Dooley

Chairman: Salvatore Sagone, Chairman ADC Agenzia della Comunicazione

Green events
Companies are more and more keen on the environmental impact and sustainability of events. The requirements to produce an eco-sustainable event.

Speakers:
• Valentina Gnudi, Managing Director Tangram
• Nicola Corricelli, Managing Director MenCompany
• Stefania Squeglia, Managing Director Iperbole
• Pier Paolo Mariotti, Meeting Manager Eurac Convention Center
• Simone Molteni, Director of Impatto Zero project
• Alessandra Lanza, Communication Manager PianoB
• Richard Davis, Green Bean Project Manager Aegis Media Italia     

Chairman: Tommaso Ridolfi, Journalist I Quaderni della Comunicazione

Congress and event. An ever tighter relationship
Will it be possible for these two different type of events to merge? A comparison between process management and competencies is required.

Speakers:
• Fabio Verga, General Manager Partis
• Diana Cora Tenderini, Sales & Marketing Manager Firenze Convention Bureau
• Giorgio Vallati, Communication Manager Press - Public Affairs Euler Hermes SIAC

Chairman: Andrea Gervasi, Account Manager ADC Agenzia della Comunicazione

The role of City Convention Bureaux in the development of the events industry
Unlike other European Countries Italy has yet to establish a National office that promotes the development of the events industry.
There are some examples of excellence

A comparison among:
• Turin - Marcella Gaspardone, Managing Director Torino Convention Bureau
• Rimini - Stefania Agostini, Managing Director Convention Bureau Riviera di Rimini 
• Florence – Diana Cora Tenderini, Sales & Marketing Manager Firenze Convention Bureau

Chairman: Andrea Gervasi, Account Manager ADC Agenzia della Comunicazione

Location, Location, Location
Together with creativity, spectacular set ups, audio/video technology and catering, the choice of the events setting is fundamental for their success. What the location should have in order to satisfy the requirements to be lined up with the companies’ communication objective and brand positioning.

Speakers:
• Paolo Bellino, General Manager TOP
• Gianni Merenda, Creative Director and Funder Partner Special

Chairman: Chiara Pozzoli, Journalist e20 Magazine

Are the events a luxury? The use of events by the luxury goods companies
The financial crisis doesn’t seem to involve the high-spender. In this industry the events can be used at best.

Speakers:
• Mario Abis, Chairman Makno & Consulting
• Tony Gherardelli, Managing Director Quintessentially Italia
• Miorica Bertolotti, Communication Manager Hermes

Chairman: Serena Roberti, Journalist e20 Magazine