ADC Group is a publishing company based in Milan that provides online and paper products to those working in advertising, marketing, media and events.
 
ADC mission is to provide companies investing in communications with the most innovative informative tools to let them better choose their partners and  communicate more effectively with their targets.

ADC hits the mark through the click & paper strategy: the web for daily information, interactivity and immediacy; the printed material for deepenig, learning and insight.

THE EVENTS CLUB

ADC has created the “Events Club”, an incubator of tools, information and training services offered to those in the field.  Membership in the “Events Club” includes:

e20express
A website entirely devoted to the events world, its trends and developments.
e20express provides real-time news and services such as:
- Event Marketing Directory, a virtual marketplace where a list of suppliers working in the events area is presented (agencies, suppliers, audio-visual services, catering, etc.)
- Event Database
- Who’s Who of the Event Managers

e20, The First Events and Sponsorships Magazine
e20 is the first monthly magazine dedicated to events and sponsorships. The magazine gets you better acquainted with this new communications tool, with every issue offering up-to-date surveys and in-depth columnists regarding: event professionals, case histories, top locations, and event partners.

Monitor on the Italian and European Events Market: Trends, Outlooks and Operators
Since 2005 ADC and the Astra Research Institute present a qualitative-quantitative research on the events market in Italy. Since 2008 the survey presents also a Euorpean chapter.
Interviewees belong to a panel representing more than 300 companies investing in communications.

The Event Marketing Book
A “purchase guide” that support companies' and agencies' decision makers choose their event partners.
The Directory proposes event partners data sheets: agencies, locations, catering, professionals, trade associations.

INTEGRATED COMMUNICATIONS

ADVexpress
ADVexpress is the first real time news website providing communications professionals with info on advertising, media and new tools.

ADVexpress services include:

- real time news: with about 50 updates per day.
- daily Newsletter: with a distribution list of over 20,000 contacts; it contains all the news      -  published on the site (www.advexpress.it) the day before.
- historical archive and research engine: including more than 50,000 news
- e-mail alert: breaking news e-mailed to registered users.

Choose your Agency
The innovative service “Choose your Agency”, offered by ADVexpress in partnership with AdForum, gets your agency known to more than 250,000 communications professionals in Italy and worldwide. With information on over 17,000 agencies and 30,000 campaigns worldwide, “Choose Your Agency” is the first web area that marketing and communications managers turn to when they are looking for information about agencies and their campaigns.

The Communications Booklet
Eleven annual single-theme publications taking in-depth looks at topics such as: Media Centres and Dealers, Relationship Marketing, TV, Radio, the Web, Public Relations, Social Responsibility and much, much more. A publishing calendar is designed ad hoc in order to provide exhaustive professional support of market knowledge to all communications professionals.

The Creativity Annual
The Creativity Annual is devoted to the most significant advertising campaigns of the year. Judged by creative directors using their own interpretations of creativity as criteria, the Annual offers an original selection of TV, web, press and billboard/poster campaigns. The projects of the agencies registered with the Creativity Annual participate ex officio in the NcAwards - the Best Creativity of the New Communications.

NC The New Communications Journal
Technological innovation on one hand and the development of new communications methods on the other have favoured and accelerated the review of the communications system.  NC deals with non conventional marketing, relationship marketing, experience marketing; holistic communications; the retail  considered as a new communications tool. In NC  the fragmentation of disciplines and of means impose a courageous and innovative comprehensive vision.
The magazine is divided into four areas: strategy, digital and interactive, retail experience, innovative media.

New communication guide
The New Communication Guide, together with the new magazine NC, let companies discover the agencies ability in fully communicate and represents a compass for their decision making process.
The book contains the profiles of companies that work in five different areas.
Strategic area (integrated communications agencies, adv agencies, media centres), digital and interactive area (web communication, digital channels,  interactive and relationship tools such as direct marketing and pr); retail experience (in store and store communication: concept retail, pop up communications, brand identity and promotions);  representative and publishers area (multimedia communications that let companies and media centres plan integrated); innovative media area (communications and most innovative tolls: from ambient media to guerrilla marketing, from product placement to viral/ mobile marketing).