How is the market? Which are the best player in the industry?
Which are the novelties? Which are the legal implications of an event?
Is it possible to calculate the ROI of events? Sponsorships and co-marketing to meet the costs?
Can the social networks be useful in the promotion of an event?

The answers will be given by the most importan companies that invest in communications, by the events agencies and events professionals through case histories and training workshops planned ad hoc for people involved in the industry.

Another important learning and benchmark moment is the BEA Best Event Awards thanks to the showreel of the best events entered in the competition ever, the display of the events shortlisted in 2009 edition and the awards ceremony.

Besides BEAExpo Festival offers to the participants important moments of business and networking among the best professionals in the industry; it’s a sort of marketplace where the supply and demand of innovative services meet.

Read the programme.