The most importan companies that invest in communications, events agencies and events professionals will be protagonist through case histories and training workshops planned ad hoc for people involved in the industry.

Another important learning and benchmark moment is the EuBEA - European Best Event Awards thanks to:
- the showreel of the best events entered in the competition ever
- the display of the events shortlisted in 2011 edition
- the awards ceremony

BEAExpo Festival offers to the participants important moments of business and networking among the best professionals in the industry; it’s a sort of marketplace where the supply and demand of innovative services meet.